How KitchenAdvisor boosted conversions by 15% after automating phone outreach to inbound leads

About

KitchenAdvisor is Germany’s biggest comparison portal for fitted kitchens, helping tens of thousands of consumers a month evaluate list prices, designs, and features across suppliers. By making pricing practices transparent and offering honest opinions, KitchenAdvisor champions its customers and brings integrity to its industry.

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Challenge

Scaling personalized phone outreach without increasing headcount

CEO Richard Ruben founded KitchenAdvisor to help consumers in the German and Austrian markets create their dream kitchens — no matter the budget or design vision. From the beginning, he believed that personal connection was key to building trust and delivering exceptional service. That’s why, whenever a potential customer registered on the company’s website, one of the company’s expert kitchen planners immediately called to schedule a consultation.

As KitchenAdvisor grew, demand quickly outpaced the team’s ability to respond to each lead personally. The team soon realized that their high-touch sales workflow, where planners handled every step from first call to close, wasn’t scalable.

Because a custom kitchen is such a major investment, Richard knew his planners’ expertise was best spent closing deals and sharing product know-how with customers, not scheduling appointments.

It became clear: To accelerate lead qualification without sacrificing service quality, KitchenAdvisor needed support. Wanting to keep his team lean, Richard searched for a third-party solution to take over phone outreach to inbound interest.

While outsourcing to an external call center was the standard approach, he knew that customers valued the KitchenAdvisor team’s personal touch. By incorporating AI-powered call automation into their sales workflows, the team would be able to deliver a more customized, brand-consistent experience.

Richard’s ideal AI solution would:

• Immediately call every lead after they register
• Seamlessly collaborate with kitchen planners and loop them in without friction
• Mimic KitchenAdvisor’s sales tone and premium support style
• Convert leads at the same rate as his human team

After vetting several solutions that didn’t tick these boxes, Richard discovered telli’s AI call automation platform. After a quick call and demo with the team, KitchenAdvisor had just the solution it needed to take phone outreach to the next level.

“We needed an AI solution that could free up our team’s time for the highest-touch sales conversations. But we couldn’t risk onboarding a tool that lowered conversion rates.”

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Solution

Tailored AI voice agents convert more leads into sales opportunities

With telli, KitchenAdvisor now has a team of trained AI agents to optimize phone outreach and scale lead qualification.

After seamless integrations with Salesforce and KitchenAdvisor’s appointment booking tool, the AI agents were ready to call and schedule leads in the company’s internal systems — no manual exports needed.

In the early days, the telli team worked closely with Richard to ensure the voice agents followed accurate and on-brand scripts for every interaction. Thanks to this iterative approach, the agents now quickly and efficiently hand leads over to kitchen planners for consultations.

Unlike human agents, telli’s agents are always on, reaching out right after a lead expresses interest. With direct access to kitchen planners’ calendars, the agents can also find the most suitable time slots, present them to the lead, and schedule them on the spot.

To create the best customer experience and ensure no lead was missed, Richard’s team deployed two AI agents through the telli platform:

1. A business-hours agent who calls the lead as soon as they complete the online form, qualifies them, and then gives them the option to be instantly transferred to a kitchen planner or to book a later consultation.
2. An after-hours agent who calls the lead immediately (if it’s before 9:30 PM), qualifies them, and helps schedule an appointment for a future date.

Richard’s team also has full visibility to ensure seamless AI-human handoffs. telli provides phone transcripts, AI-generated summaries, and insights into the customer’s general sentiment and intent. With this context, kitchen planners are always in the loop and ready to naturally continue the conversation.

“telli’s agents are the perfect extension of our team,” Richard explains. “Except they can reach out to leads at 5 PM on a Saturday.”

With AI tackling introductory calls in their stead, KitchenAdvisor’s planners can focus fully on the warm leads rapidly filling their calendars. According to Richard, these sales conversations have gotten especially productive, resulting in more studio visits and a noticeable surge in conversions.

From day one, Richard has also been impressed by telli’s support team. They’re always available and quick to respond to any request or minor bug. Plus, they ship new features at lightning speed, and have substantially evolved their product in just a few short months of working together. Whether Richard wants a gut-check on a phone script or to add a new agent functionality like a custom tool call, the telli team is by his side every step of the way.

“telli enables us to offer a relentlessly attentive customer experience on autopilot. Now, more people are coming into the studio, conversions are spiking, and it feels like we’ve added 30% to our headcount.”

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Results

KitchenAdvisor responds to customers 100% faster with telli

By partnering with telli, Richard’s team transformed manual phone outreach to inbound leads — without adding headcount or giving up their high touch. Today, KitchenAdvisor engages with every lead that shows interest, putting more consumers on the path to their dream kitchens.

The results:

• 15% increase in CVR from consultation to sale
• 100% faster response times to leads
• 72% increase in success rate over 4 months of iterative improvements

Richard sees the partnership as key to accelerating KitchenAdvisor’s mission to become the go-to kitchen-planning portal in Germany and Austria.

Even better? Outsourcing calls to telli has enabled the team to substantially reduce their use of previous telephone and dialing tools like Aircall and Dialfire, leading to major cost savings.

As Richard tells his investors, telli is helping KitchenAdvisor profitably grow its customer base tenfold.

“If you’re looking for premium and scalable call automation, you can’t do better than telli. They are the solution for the future.”