Wordmark
The telli logo telegraphs the heritage of telecom vernacular, while looking to the future of B2C customer service.
For media, partners, and developers. Use these assets and guidelines when representing telli externally.
Download full kitThe telli logo telegraphs the heritage of telecom vernacular, while looking to the future of B2C customer service.
The telli logo is a geometric expression of connection, built from two stylized phones that face one another symbolizing telli's comprehensive approach to AI B2C communications. The gentle curvature provides an approachability, while it's clean lines and hard edges nod to stability and trust.
It’s important to maintain clearspace around the logo so that objects, text, and images do not make the logo feel crowded or unreadable.
Always use clearspace on all sides that is equivalent to at least double the size of the space between the logomark and wordmark. Clearspace should be maintained as often as possible.
Neutrals lead the telli identity: soft white, warm off-white, and deep charcoal form the primary fields and give typography and imagery room to perform. Hero blue is our single point of emphasis, used with purpose for key information, interaction, and moments of energy rather than as a fill.
Always write telli in lowercase, including at the start of a sentence. The lowercase is intentional and non-negotiable.
Want to help shape the telli brand? Join the team.
