A Guide to a Successful TelliPage- PO Box 1088 - Telli Marin
- Tiburon, CA 94920
- 415-435-1280
- 415-435-5291 - fax
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10,000 times
every day people view a listing in Telli Marin. There are over
22,000 listings in Telli Marin and many of them are not
retail.
Generally
speaking, businesses and professionals with only a listing in
Telli Marin, and no website link, receive an average of only 2 -
4 visits per month. Those listings with website links receive an
average of only 4 - 8 visits per month.
However, listings on the Telli Promotional Platform with a
TelliPage receive anywhere from 80 - 500 views per month
depending on the category. Almost all businesses with TelliPages
are professionals, retailers or service establishments. Please
see the following graph.
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A couple of
years ago, a few Subscribers told us that they were not getting
any customers or clients from their Telli Marin Listings. When we
checked with them to see if they asked their customers where they
heard about them, they told us that they constantly ask people
and the greatest response was that they found them on
Google.
As a result,
we conducted an extensive survey to determine why very few people
claimed that they heard about businesses or professionals from
Telli Marin…
Google and
the other major search engines access Telli Marin over 500,000
times a month to copy Telli Marin listings and place them as
links on their website.
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What we found was that many
people were going to Google to find something in Marin and then
clicking on the Telli link to view a specific listing or
category. As a result, when asked where they learned about the
business or professional, people responded that they found it on
Google; when in fact, they were sent to Telli and actually found
the listing on Telli Marin.
We asked these businesses to
pursue the issue further next time they were told by their
customers or clients that they found them on Google and of
course, they leaned people actually found their information on
Telli Marin. Some people were not even aware that they had gone
from Google to Telli Marin. Some thought that Telli Marin was a
Google site.
One business that was getting
over 300 visits per month to its Telli Marin listing challenged
our survey and cancelled its Telli subscription. The business's
visits to its listing dropped substantially. The business owner
renewed her subscription two months later and phoned us to report
that we were indeed correct and told us that her business went
down considerably during the period her subscription was
cancelled but was now coming back up again.
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Now, here is the bad news about TelliPages.
As you can see from the graph
above, Telli Marin Users really like TelliPages. People are not
clicking on website links as much as they use to because they
find that visiting websites is a time consuming process.
A TelliPage represents a summary
of the business or professional that is quick to review and they
like that.
If I was looking for a good
restaurant, I just wouldn't have the time to visit all their
websites.
Hence, a TelliPage can provide a
person with a quick and simple way to assess a business or
professional and decide whether or not they want to call or visit
the business.
Therefore, if a TelliPage does
not excite the viewer, they are out of there quickly and off to
check other information on Telli Marin; they don't even bother to
click on the businesses website link for further
information.
Thus, a poorly designed TelliPage
can actually discourage potential business.
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For your reference, here are a
few links to the TelliPages of businesses that have generated a
significant amount of business from their TelliPages while being
on the Telli Marin Promotional Platform. Some have websites and
some do not.
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www.telli.com/marin/listings/B44763
www.telli.com/marin/listings/B38567
www.telli.com/marin/listings/B47712
www.telli.com/marin/listings/B44900
www.telli.com/marin/listings/B45740
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Compare the
above TelliPages with yours and let me know what you
think.
If you need
any further information or assistance, please give me a
call.
Lawrence
Guinness
Telli Marin
Tiburon, CA 94920
(415) 435-1280
customerservice@telli.com
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