TelliMarketing

What is TelliMarketing?

TelliMarketing is the selling of the Telli Network Marketing Service by TelliMarketing Consultants to qualified people who want to operate their own local search and advertising system on the Internet.

What is a Telli Network Marketing Service?

An online service that makes local information available to the public through an Internet website platform containing Telli Systems.

What are Telli Systems?

Internet software programs including do-it-yourself software tools and Internet advertising products that allow individuals, businesses, associations, groups, clubs and organizations to promote their products and services within a community, and communicate with end users through a local Internet website platform.

Who operates the Online Service?

A qualified person licenses the right to use Telli Systems, products, and tools to provide local information within a specific geographic area (the “Licensed Territory”) through a WWW site address (the “Localized Site”) maintained by Guinness on a Guinness Server (the “Licensee Online Service”).

What is the marketplace for a Licensee Online Service?

A Licensee Online Service replaces local printed directories ($16.5 billion in 2009). The Kelsey Group reports that the number of consumers using the Internet to find local products, services, and activities is eighty percent (80%) and continues to expand. Ninety percent (90%) of the business purchases resulting from these searches are completed at the local retailers' locations; not through online purchases. Half of 15 million local US businesses still do not have a website and a Licensee Online Service provides an inexpensive platform for businesses to create TelliPages of information to promote their products and services on the Internet.

Why is a local Licensee Online Service important in a community?

Each Licensee Online Service is locally managed and provides an online information portal that enhances all forms of local media advertising with comprehensive information on businesses, community organizations, agents, and providers of local services working from cell phones, and includes entertainment promotions, movie schedules, and event announcements. A Licensee Online Service is a one-stop center of local information and commerce available through computers and mobile devices for people to communicate and find specific products and services without having to sift through large amounts of irrelevant global information.

How does a Licensee Online Service get started?

Guinness sets up the Localized Site on behalf of Licensee by downloading local listings obtained from the local phone company, and then enhances the listings and enters them into the appropriate Licensee Online Service Micro-categories. In addition, Guinness updates the local listings monthly.

How does the Licensee operate and manage its Licensee Online Service?

Guinness has developed a Web administrator and software management program (the “Telli Administrator”) for Licensees to maintain, modify, update, and enhance their Licensee Online Service and provide advertising services for Subscribers, all managed remotely through a personal computer connected through the Internet to the Guinness Server at a WWW Site Address (the “Licensee Site”).

What is the Licensee Online Service business model?

The business model for the Telli Systems relies on the development of the Licensee Online Service through the sale of subscriptions to individuals, businesses, associations, groups, clubs, and organizations to use Telli Systems to highlight themselves above the local listings inexpensively, and promote their products, services, and events through colorful TelliPages (See, www.tellimarin.com).

What does Licensee do to build value for its Licensee Online Service?

Licensees promote, market, and arrange for the commercial exploitation of their Licensee Online Service and Telli Systems by networking with businesses, groups, and associations in their community. In addition, Guinness provides tested and prepared media advertising products to assist Licensees with their promotions.

How does a Licensee collect Subscriber Fees for use of the Telli Systems and Creative Fees for Licensee to design professional TelliPages for Subscribers?

Guinness operates the Telli Electronic Billing and Payment System and the Telli Postal Billing System and manages all financial transactions for Fee-Bearing and Creative Services, including the management of payments of all Royalties to Licensee.

How does Licensee generate income?

Licensee receives a Royalty of SIXTY PERCENT (60%) of Gross Revenues.

How does a TelliMarketing Consultant generate income?

A TelliMarketing Consultant receives a percentage of the Guinness Royalties.

For more information, click on www.telli.com/page/summary or one of the "Related Links" to the right of this TelliPage.